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Hurley: New Title Sponsor for U.S. Open of Surfing

Thursday, March 12th, 2009

us open of surfing

Formerly the Honda U.S. Open of Surfing presented by O’neill, it will now be known as the Hurley U.S. Open of Surfing as Hurley has just signed on as the new title sponsor.

IMG is pleased to announce that Hurley has signed on as title sponsor to the world’s largest professional surfing competition, the Hurley U.S. Open of Surfing… …”Hurley brings a fresh perspective to an already rich U.S. Open of Surfing heritage,” said James Leitz, Vice President of IMG Action Sports. “With the 50th anniversary of competitive surfing in Huntington Beach as a backdrop, the 2009 Hurley U.S. Open of Surfing ushers in a new era for the event and its lifestyle components. Together, IMG and Hurley will take this authentic surfing event to new and exciting heights for the participants and the community.”

It’s a pretty far stretch to call the U.S. Open an “authentic surfing event.” Since acquiring the U.S. Open of Surfing back in ‘01, IMG it has pretty much turned it into a zoo. I don’t even think the main focus is on the surfing anymore. It seems like it’s more about herding a few hundred thousand people to the beach to see all the sponsor banners that line the beach and peer. Combine that with the fashion shows, FMX/BMX/Skate demos, and all the other mindless entertainment going on and you hardly have any focus left on the actual surfing.

If you really want to make a significant change the U.S. Open of Surfing, move it somewhere else. You could sign Playboy on as the title sponsor and that still wouldn’t make up for the boring Huntington Beach ankle snappers. You need actual waves to make a surf event exciting.

Posted in Surfing | 2 Comments »

Kelly Slater Wins Again at Trestles

Thursday, September 11th, 2008

Kelly Slater Boost Mobile Pro at Trestles Victory

For the 5th time in 7 events on the WCT this year, Kelly Slater ended up on top with another near flawless performance at Trestles this week. Slater narrowly edged out Taj Burrow in the final heat today on his way to winning the 2008 Boost Mobile Pro.

Taj came out absolutely firing at the beginning of the 40 min. extended final and quickly put the 8x world champion in a combo situation. It was looking pretty glim for the champ, however as Kelly has done so many times throughout his illustrious career, he stayed cool and came back to clinch the victory in the closing minutes.

“I was literally out there just trying to save face, I thought Taj had me – he was on fire,” Slater said. “I was just trying to get out of combo and put on a good show for everybody. I got a 9.7 on a smaller wave that had a clean face and let me get a lot of speed and some big carves and that let me get back in.”

Taj in fact did have Kelly, and really probably should have had Kelly. With under two minutes left in the final, Taj was still holding a sizable lead as Kelly was looking for a score of 8.93 to combine with the 9.7. Taj held priority as time ticked away but decided to let Kelly take-off on a wave he didn’t feel would give-up the score Kelly was looking for. He was wrong and Kelly proceeded to shred his way to a 9.27, and in doing so sealed his 3rd Boost Mobile Pro victory, as well as a hefty $75,000 worth of prize money which Bob Hurley sweetened with an extra $45,000 today.

“Taj had priority and he let that wave go because it was the first wave and he probably thought it was going to be bumpy but it let me do a lot on it.” Slater said. A very disappointed Taj saw it another way. “I felt like I won,” Burrow said. “I don’t think that wave had the scoring potential. I just had a feeling that they were going to give it to him. He had a lot of energy about him. He’s Kelly and he finished it. He got to the end and I knew it was going to be a good score. I don’t know what else I could have done. I picked the best waves and surfed them really well so it’s frustrating. He was really hungry and ended up clinching it.”

Taj surfed absolutely out of his mind throughout the event at Trestles, Kelly is just on a run right now like none we have ever seen before and this come from behind win was as spectacular as any. Not to mention his full-on barrel this morning at Trestles, a wave that isn’t really known to give up barrels, ever.

Kelly getting barreled at Trestles

Congratulations Kelly Slater, the 2008 Boost Mobile Pro Champion! On a side note, Kelly was also given the keys to the city of San Clemente tonight at a special beach event hosted by Hurley and Boost Mobile, which saw surfer/musician Timmy Curran perform a free concert as well as a special screening of Bustin’ Down the Door.

Boost Mobile Pro pres. by Hurley Final Results:
Kelly Slater (USA) 18.97 def. Taj Burrow (AUS) 18.63

Boost Mobile Pro pres. by Hurley Semifinal Results:
Heat 1: Kelly Slater (USA) 15.67 def. Bede Durbidge (AUS) 15.10
Heat 2: Taj Burrow (AUS) 17.33 def. Jeremy Flores (FRA) 16.50

Boost Mobile Pro pres. by Hurley Quarterfinal Results:
Heat 1: Bede Durbidge (AUS) 16.90 def. Dane Reynolds (USA) 14.10
Heat 2: Kelly Slater (USA) 17.16 def. Bobby Martinez (USA) 15.16
Heat 3: Jeremy Flores (FRA) 17.57 def. Mick Fanning (AUS) 15.67
Heat 4: Taj Burrow (AUS) 18.50 def. Heitor Alves (BRA) 6.34
Today’s Boost Mobile Pro pres. by Hurley Round 4 Results:
Heat 7: Taj Burrow (AUS) 18.07 def. Jordy Smith (ZAF) 15.00
Heat 8: Heitor Alves (BRA) 11.14 def. Jay Thompson (AUS) 11.0

Posted in Surfing | 2 Comments »

Boost Mobile Pro Running at Trestles, Andy Irons Makes Early Exit

Wednesday, September 10th, 2008

joel parkinson

The 2008 Boost Mobile Pro presented by Hurley is well underway and to this point has been full of spectacular surfing in the 3-5 ft. summer swell at Trestles. The last two days have seen the completion of Rounds 1,2, and the first four heats of Round 3. The current swell is expected to hold tight and build throughout the week. The competition at Lowers is likely to ensue Wednesday morning.

3-x world champion Andy Irons continues his less than stellar year with a surprising Rd. 2 loss to Yadin Nicol. Andy came into the event at Trestles ranked 7th in the current ASP standings but will obviously be taking a slide with this early exit. Andy has had runs of classic A.I. surfing this year but has yet been able to put it together for a whole event.

Joel Parkinson, Dane Reynolds, and Bede Durbidge are among those already making their way into the 4th round. Round 3 still holds several interesting match-up as current 8x, as well as eventual 9x world champion, Kelly Slater meets up with former world champ Sunny Garcia in the 8th heat. Sunny has been battling his way through the WQS this year in hopes of making it back onto the WCT full-time in 2009. Sunny vowed to make Slater’s year on tour a living hell next year if succeeds in his goal to get back on the Dream Tour. Although the words were given somewhat in jest, it doesn’t take much to get Kelly motivated to go for the kill.

UPCOMING ROUND 3 HEATS for 9/10/08:
Heat 5: Bobby Martinez (USA), Ben Bourgeois (USA)
Heat 6: Kai Otton (AUS), Luke Munro (AUS)
Heat 7: Roy Powers (HAW), Kieren Perrow (AUS)
Heat 8: Kelly Slater (USA), Sunny Garcia (HAW)
Heat 9: Mick Fanning (AUS), Yadin Nicol (AUS)
Heat 10: Tim Reyes (USA), Taylor Knox (USA)
Heat 11: Adriano de Souza (BRA), Rodrigo Dornelles (BRA)
Heat 12: Jeremy Flores (FRA), Royden Bryson (ZAF)
Heat 13: Taj Burrow (AUS), Brett Simpson (USA)
Heat 14: Chris Ward (USA), Jordy Smith (ZAF)
Heat 15: CJ Hobgood (USA), Heitor Alves (BRA)
Heat 16: Bruce Irons (HAW), Jay Thompson (AUS)

Posted in Surfing | 1 Comment »

2008 ASR Recap

Tuesday, September 9th, 2008

Twice a year the action sports industry comes together to showcase and display what they have in store for the upcoming year. ASR, the Action Sports Retailers tradeshow, brings together not only the big players of the action sports industry, but gives up and coming brands the opportunity to launch their brands to the industries who’s who. One major difference that’s notable this year is the absence of the major footwear companies. Brands such as Sole Technology (Etnies, ES, Emerica), and Globe have opted out of attending the show. Being that ASR is heavily influenced by skate and surf brands, the absence of these brands is quite apparent. But this may be a grand opportunity for other brands to step up and shine in their place. With such a void of the presence, other themes and brands are catching people’s attention.

Noticeable surf brands that were showing what they could bring to the table were your obvious contenders, Quik, Bong, Hurley, Volcom, and Lost. There were a lot of other notable brands that also were making an unexpected presence at the show as well. Smaller brands that focus on surf like Ezekiel, Lost, and Fox all made the push to showcase their spring lines.

Since the main focus of the show is to highlight the spring lines, there was no shortage boardshorts, swimwear, walkshorts, tanks and tees. Bright colors and geometric graphics still prove to hold strong and look to continue through until next year. Neons and fluorescent colors seem to still highlight the slimmer shorter silhouettes of boardies and shorts. Always leading the pack and pushing the envelope with the boardshorts is Billabong. All the boardshorts on display looked to be leaning toward the shorter length, veering away from the standard over the knee boardies that have been the standard in the industry for many years. Jumbo all over graphics, mixing geometrics with animal prints, the Billabong assortment proved to be new and exciting while stilling to their roots as clean and wearable boardshorts.

billabong boardshorts

One notably cool disply on the ASR floor was the Quiksilver compound. They had a total of 4 booths at the show to exhibit their range of men’s, core, and woman’s divisions as well as a full set up for Roxy. Between this massive layout they displayed their timeline in boardshort history. The lounge exhibit held cases of boardshorts from the 70’s, 80’s, 90’s and today to give buyers and visitors a like a brief history not only of what Quiksilver has brought to the surfing community, but how it shaped and set the standard for the industry throughout time. Most interesting of all was to see how the styles of today can truly be accredited to how things use to be as fashion has seem to come full circle within action sports.

quiksilver boardshorts

quik boardshorts

Though the show was much calmer this year, there was nothing subdued about the brands and activity that was still in attendance. It will be interesting to see how the industry moves into the Fall 2009 season. This week the east coast gets a taste of what is to come for the Spring 2009 season as we move to Orlando, Florida for Surf Expo.

Posted in Industry | 3 Comments »

Hurley Phantom Boardshort: Over-Priced or Worth Every Penny?

Monday, April 28th, 2008

hurley phantom boardshortCall me old fashioned, call me cheap……but so far, I’ve been unable to bring myself to fathom the idea of dropping $85 on a pair of boardshorts. Hell, even the standard $50 is pricey. At least to this point, that’s been my prevailing thought ever since Hurley came out with their Hurley Advantage Phantom Boardshort. Yet the more I hear about them from those who’ve paid such a hefty price for boardies, I find myself starting to at least consider the thought of plunking down 85 big ones.

I never dreamed of seeing a day when the price for trunks would creep toward the century mark. I’d seen advertisements for the Phantoms, but it wasn’t until my recent cruise through a surf shop in Hawaii that I laid eyes on Hurley’s asking price. I honestly had a hard time believing that was the cost and asked the store manager if that price was for real. He confirmed that it was, and assured me they were worth every penny. The material used for the Phantoms is said to be revolutionary and the direction that boardshorts will be heading. The selling points are that they are ultra-thin, flexible, and dry out very quickly.

So here I am, conflicted as the warming temps and water remind me that it’s time to pick-up a couple pairs of boardshorts for the upcoming summer season. Are the Phantoms all they’re cracked up to be, or is this just another sign of the times and a serious case of overpricing?

hurley

Posted in Brands, Surfing | 13 Comments »

Sound and Vision Vol.2: Featuring Rizal Tanjung

Monday, February 11th, 2008

rizal tanjungHurley is throwing it down this week by offering a free download of Sound and Vision Vol.2 featuring Rizal Tanjung. The 15 minute short film is available this week only (Feb 11th – Feb 18th) through Hurley’s website and is available as a full download which includes; photos, trailers, the full length movie, and a bunch of other downloads. You can also opt to watch the flick right on the Hurley site as well if you’d prefer.

Sound and Vision Vol.2 is a documentary style film that follows Rizal Tanjung around his home island of Bali. Not only does the film give a glimpse into Rizal’s life and what it’s really like living in Bali, but it also features some epic surfing from some of the best waves in the world from one of the best surfers in the world.

rizal tanjungWhile this isn’t the kind of flick that you’d be likely to throw in before a sesh to build stoke, it’s still a very solid one that will certainly be watched over and over again. Plus, it’s free and you can’t really beat that. But you’d better hurry, if you don’t download it this week you’ll have to buy from iTunes.

hurley

Posted in Surfing | No Comments »

Hurley Heads to South Africa

Saturday, February 2nd, 2008

Hurley, one of the leading global youth brands that prides itself on it’s strong roots in surf, skate, art, music and beach culture, today announced it will be partnering up with Future Distribution in South Africa, which was established and is currently operated by managing director, Jevon Le Roux. Le Roux has a respected track record in the action sports industry, not only as a former pro surfer on the ASP WQS tour, but also from his experience working with such brands as Billabong, Von Zipper, Element, Kustom, and Nixon.

“The opportunity to bring a prestigious brand like Hurley to South Africa is a dream come true,” said Le Roux. “Hurley is an amazing brand that continues to evolve, and I easily identify with the core values and sense of family shared throughout the company. I am excited to further Hurley’s commitment to delivering world-class products to the young-minded audience here.”
Hurley South Africa is set to be based out of Cape Town which has a population of over 3 million. It’s a huge market with very strong ties in the surf industry. From the Thomson’s in 70’s to Jordy Smith, year after year world-class surfers are produced from this area and Hurley should have no problem tapping into this market.

hurley

Posted in Brands | No Comments »


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