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Matthew McConaughey Launching Surf Line

Friday, March 7th, 2008

Matthew McConaughey‘Core’ just took on a whole new meaning. Actor Matthew McConaughey is throwing his hat into the surf industry with the release of his own line of swim and surf apparel named j.k. livin, after his production company — and personal mantra — “Just keep livin’.”

McConaughey recently stated “There’s a perception of me as a beach guy,” and now feels the need to put his stamp on a line that is said to be a one-stop supply for everything you need at the beach.

As I covered previously with Evolution’s release of celebrity designed surfboards, it’s always fun to see celebrities giving it a shot in the industry. It’s almost like the kid that just can’t keep his hand out of the cookie jar. To each his own I guess and it will be somewhat interesting to see the designs they come up with.

I will say this much, if McConaughey himself is going to participate in the marketing of his own line it definitely will put a premium on the many skin-laden shots taken of the actor parading around Malibu.

Who knows? Could we possibly have ourselves a J.K. Livin Pro on the ASP Tour in the coming years? I’m going to guess no.

j.k. livin

Posted in Brands, Surfing | 1 Comment »


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