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Laird Hamilton Releasing Clothing Line

Tuesday, May 13th, 2008

wonderwallHaving been raised in a single parent household by his mother, living-legend Laird Hamilton sought to be part of a clothing line that embodies what he and his lifestyle all about while remaining affordable for all. He has done that with his soon to be launched ‘Wonderwall,’ a surf and skate collection for men that will debut in Spring/Summer 2008.

Hamilton has partnered with a team of designers from Steve & Barry’s, a casual apparel retailer that offers high-quality merchandise at low prices, to put together a line that is representative of the places he spends his time as well as his personal motto – “Every man is equal before the wave.” Every item from the line is set to be priced at $14.98 or less.

“Wonderwall represents everything I’m about – not only what I wear in and out of the water every day, but also those aspects of life that I’m most passionate about. I’m excited to work with Steve & Barry’s to create clothes that look great and are comfortable, but also affordable,” said Hamilton.

As the prices of the majority of surf-clothing continue to skyrocket to levels I never imagined possible, it’s somewhat refreshing to see a line come out that puts an emphasis on being affordable. While Laird is more than likely not setting out to compete with the likes of Quiksilver, Volcom, Billabong, or any of the other big boys in the action sports industry, maybe they can take note of this and work to keep the costs of our favorite brands at reasonable levels.

laird hamiltonwonderwall

Posted in Brands, Surfing | 6 Comments »


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