We fist covered SABRE way back in the middle of 2007. At the time we talked about how they were getting into an already crowded niche (sunnies) but have seen success because they offer a quality, unique product. Now it appears that SABRE is going to try their luck with apparel.

It will be interesting to see if they can follow the same formula that’s brought them so much success with sunglasses, with their offshoot into apparel. Apparel is whole other ballgame and if you think sunglasses is an already crowded niche, it’s nothing compared to apparel.

I have high hopes for SABRE though. They’ve done a great job of setting themselves apart with their glasses and if they can do the same with clothing–why wouldn’t they be successful? Their products and designs are unique enough that they appeal to a certain style and culture. And it’s that part of apparel that isn’t diluted yet.

I just hope they don’t spread themselves to thin and let it affect the quality of their shades. Which is often the case when a brand that does one thing so well tries to branch off.

It seems nearly every company offers some sort of eyewear line nowadays, there is definitely no shortage of Big Black Square glasses with the option of turtle shell or white frames. That doesn’t seem to be stopping SABRE Vision from making headway as a company focusing solely on eyewear goods.

SABRE Vision is a Glasses Company with surf, skate and rockabilly mixed in and they have quickly become the eyewear of choice for many celebrities and fashion magazines. A lot of their designs are totally unique in shape and colors while others are a new twist to an old look. They have a new school design style to them like RVCA or GRN Apple Tree and are doing a very good job at promoting through influential athletes and media outlets.

Some of their Riders include Christian Fletcher and Grayson Fletcher as well as Tom Knox and Koby Abberton. They are following the same promotion as other new companies that are making headway in that they sponser bands and artists as well becoming more of a lifstyle product rather than something skate boarders wear.

I found out about SABRE Vision last year around October 06 from an ad in Transworld Surf, I quickly turned to Google and found that they didn’t rank for their name, so I emailed them and said I would help if they hooked it up with some free gear. They said yes and asked what kind of recommendations I had, I told them and they did a bunch of them and I have still yet to receive a free pair of Glasses let a lone a box of gear. They still don’t rank for their name if you search SABRE Vision Eyewear or other variations like that. They also aren’t taking advantage of ranking for their riders names as that would be very easy and it would bring additional traffic and branding. I can guarantee there are a lot of searches for Grayson Fletcher right now due to John from Cincinnati airing on HBO.

Unfortunately they have also copied every other Action Sports product company by creating a company blog on Blogspot. Seriously are you kidding me? Blogspot really? Is it that hard to install Wordpress on your site? How bout we get that box of gear coming my way so I can help you out and blow your traffic and branding through the roof? I want some White Sundays!

SABRE Vision