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Staunch: Scotland’s First Surf Clothing Brand

Thursday, July 19th, 2007

Staunch ClothingWill Beeslaar and Duncan Forbes have launched Scotland’s first surf clothing brand called Staunch. They developed Staunch to create a home-grown surf label that represents the people of modern Scotland.

The idea was born when the pair worked together at a marketing agency several years ago. Feeling like a tourist wearing foreign surf labels, Will and Duncan started creating t-shirts with designs that represented their surf adventures.

We always felt a little odd wearing Aussie surf brands, you end up feeling like a tourist in your own clothes. Initially we started making t-shirts for a laugh, creating designs that reflected our surf adventures. Staunch the brand is a natural progression for us. We are offering a home grown alternative to the global surf brands. A celebration of modern Scotland and all it has to offer.

Staunch ClothingStaunch is focused on producing unique limited editions for each design and making quality products that their friends would be proud to wear.

We’re not interested in churning out meaningless graphics, there is a story behind every one of our designs and developing this story is the best part of the process.

Right now Staunch is limited to just t-shirts. However, they are in talks to develop more technical surf gear and have even been approached about designs for a range of surfboards.

I like the idea of Staunch filling a need by producing the first label for the sport in their country. I know from experience that Scottish people are very prideful and I’m sure they will be happy to support a brand from their country. Because of this I think Staunch will enjoy moderate success but I’m not expecting them to become the next Volcom anytime soon.


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