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Interview with Jim Zbinden from Yes (We Can)

Monday, February 9th, 2009

Quick, name the company creating the biggest buzz at SIA, ISPO, online and in the lift lines? Is it Burton, Ride, the 686 x New Balance collab, Nike buying Quiksilver? No, hands down everyone will agree that it’s YES (we can).

With the death of Burton’s Uninc line of boards/ethos, YES has risen like a phoenix out of the ashes. JP Solberg (JPS), Romain De Marchi (RDM) and David Carrier-Porcheron (DCP) quickly shrugged off the dust, regrouped and agreed to continue the wildly successful spirit of Uninc through a new snowboard company with a twist. YES promises to provide a lineup that will be released over the course of a year-round season of chasing the snow (including “gasp” bindings). Think skateboard decks, Nike dunks or limited art-hippie t-shirts.

With the assistance of Jim Zbinden (JMZ), shop owner, Nidecker graphics designer and global playboy, YES was (un)incorporated. 5ones sat down with Jim Zbinden to learn more about YES and their future plans. He calls them as he sees them so grab a warm shot of tequila and strap yourself in.

Name. Occupation/job. Astrological horoscope sign.

Jim Zbinden, godfather of pulp68 family (shop and crew in Geneva, Switzerland) DJ, artist, graphist, and many more… Taurus

Tell me a little bit about how YES was founded. Why now in this bad economy?

I’m graphic designer for Nidecker. When my friends were fired from Burton, I offered up the idea to do a graphic series without any brand. Just for them to use post-Burton, before they got new sponsors. I did the boards (Yes We Can) and RDM, JPS & DCP really liked it. Bang! The idea for a new company came naturally after that. We stick together, fix the rules and the roots of Yes were born…


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