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Time of Change

The skateboarding industry has been stacked with changes lately. From team swaps to more than half the videos going straight to internet feeds instead of DVD. Notice almost no one even bothers to release a skateboarding video anywhere other than the internet anymore. And a lot of companies have branched off into surprising product additions. From Krew clothing’s new line of watches to Nixon’s soon to be headphone line. Which by the way both look fantastic.

It has all come to a point where nothing is considered shocking or surprising anymore. Notice how corporate mainstream is taking over skateboarding? And everything from a new president, to stores you see on a daily basis going out of business. Everywhere you look, things seem a little more twisted. On top of that, core skate shops are still dropping like flies when they should truthfully be the ones blossoming.

The weather is shifting and though some of us live in California, our homies in the east coast are bummed that the snow is coming. Seems no matter what the situation is, the change is more apparent than ever. And change is an inevitable thing. But aside from all that feeling of things changing around us, there is also that little sense that tells me things will get better. That we are all due for something great. And skateboarding regardless of the popularity is and always will be skateboarding. The awesome feeling of going out and riding your board with your friends or just by yourself. That my friends will never change.

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Posted by Ruben 'Studdard' Najera on Monday, November 17th, 2008 in Skateboarding.


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