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Vans “Endangered Waves” Sandal: Style Meets Substance

vans surfrider endagered waves sandalThe heightened awareness of the perils facing our environment has inspired companies throughout our industry to find creative ways of helping out, more so now than ever before. The surfing community, as much as any other, has risen up to take the lead on this cause. And why shouldn’t we? We as surfers are completely dependent on Mother Nature and her well-being.

With that being said, substance alone usually won’t sell a whole lot of product. In order for products aimed at helping out the environment to be successful, it is imperative that companies are combining their substance with a whole lot of fresh style. With the “Endangered Waves” sandal(or ’slippah’ for the braddahs out there) Vans and Surfrider have done just that.

With the loss of prominent breaks over the last few years and the endangerment of so many more, Vans, Surfing Magazine and Surfrider Foundation have teamed up to produce a sandal featuring images of four of the most threatened waves from around the world. Ma’alaea in Hawaii, El Gongal in Spain, Bastion Point in Australia and Trestles in California can all be seen on the sandal. It’s a classy design and just an all around great looking set of footwear.

When speaking of the sandal, Surfrider CEO Jim Moriarty had this to say…

Right now a surf break is being lost or otherwise diminished somewhere on this planet, people need to understand that waves are finite resources. Once they are lost or damaged it is difficult, if not impossible, to restore them.

Thanks to Vans, a portion of proceeds, totaling $10,000, from the sales of these sandals will be donated to the Surfrider Foundation to assist them in their efforts to protect and preserve oceans, waves and beaches across the globe. Not only are they doing it with substance, but they’ve got a whole lot of style as well.

surfrider foundation

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Posted by Shaun on Wednesday, March 12th, 2008 in Brands, Surfing.

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