One of the grooviest enviro-blogs around, Rise Above Plastics, recently made a fantastic point about the need to work virally to protect and clean-up our environment. “I mean that in order to get our message across we need a combination of tonage (lots of hits, views, interactions) and targeted media (messaging that makes people go, “hmmm” and change their daily habits)” -Jim Moriarty.
Finding ways to spread much-needed awareness by the million is definitely a challenge, take a look at the top 500 websites and count how many have much to do at all with spreading this message.
With that said, the Trestles-battle has been an awesome example of viral-environmentalism. This is a saga that has been going on for quite some time now. While the support for the Trestles cause has always been strong, it has taken on a new life over recent years. The huge turnouts and overall level of interest at the most recent hearings can absolutely be, at least in large part, attributed to taking advantage of some of what’s available out there for getting messages out to the masses. Action Sports blogs, Twitter, videos such as this little gem on Youtube. All of this media is being used to drum up the support seen by the 241 Toll Road issues are great examples of the new ammunition we have in protecting our environment. It’s the new way to go about getting peoples attention an holding it, especially the younger, up and coming generations.
“There will never, ever be enough videos to educate about the impact we’re making on the globe” Hell no there won’t! And there are infinite ways of getting those crucial messages out to the people.
How is this little piece of gold from Surfrider Europe?
Posted by Shaun on Thursday, October 16th, 2008 in Surfing.