Wahoo’s Fish Taco Living the Dream at Sandy Beach
Brilliant. That is literally the only word that came to my mind after seeing that Wahoo’s Fish Taco recently signed a five-year contract with the city of Honolulu, HI. to serve its surf-inspired Mexican food from a lunch wagon at the famous Sandy Beach on O’ahu.
The mobile operation of the franchised restaurant chain will park every day in the parking lot of Sandy’s starting today. “This is like our second home,” said Noel Pietsch, a partner in the local Wahoo’s franchise. “A huge part of the plan was to be right at the beach.”
They could not have picked a better beach to do this at. Sandy Beach is famous for it’s bone-crushing shorebreak, but the spectacular beach has a little bit to offer for everyone (especially those hoping to see unsuspecting tourists getting pitched like it was going out of style.) Wahoo’s will not only have steady business from locals, but will also be serving an enormous amount of visitors, who will in turn be able to share their Wahoo’s opinion with those visiting from the mainland, as well as all over the world. Being located right in the path of other famous Oahu tourist attractions like Hanauma Bay and Sea Life Park will provide plenty of customers for Wahoo’s. Tour busses regularly make stops at Sandy’s and Wahoo’s is sure to be a benefactor of the huge loads of hungry haoles that pass through on any given day.
If you haven’t heard of Wahoo’s, it was started in 1988 by three brothers in Costa Mesa, Calif. The chain has about 50 restaurants in California, Colorado, Texas and Hawai’i. Their fish taco’s are out of this world, and the rest of their menu is right up there. If this move by Wahoo’s isn’t an example of ‘living the dream,’ I don’t know what is.
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Posted by Shaun on Monday, April 14th, 2008 in Brands.
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