Alex from the ASR blog is pondering whether mixed martial arts will be the next major action sport. She notes the rise in industry companies sponsoring fighters (RVCA & BJ Penn) as a possible connection. What do you think? Is mixed martial arts an action sport?
Personally, I don’t see mixed martial arts as an action sport. I see it as fighting and see no reason why it would fit a classification any differently than any other martial arts or even boxing. I do think it’s a great opportunity for advertisers in our industry to not only reach their target audience (lots of us watch it right) but to branch into new industries as well. Not to mention many people who train and fight in MMA events are also involved in other action sports. But that doesn’t necessarily mean these sports qualify as action sports even with the close relations, or does it?
Which leads me to the question I’ve been thinking about a lot lately. What exactly defines an action sport? Especially with the all the new sports that have been featured in the X-Games over the last couple years. Sports like rally racing and supercross. Two or three years ago none of these would’ve ever been considered as action sports, but now it seems because certain athletes have crossed over they’re suddenly accepted into our industry.
The Wikipedia defines action sports as…
Extreme sport (also called action sport, adventure sport, and adventurous sport) is a media term for certain activities perceived as having a high level of inherent danger or difficult and often involving speed, height, a high level of physical exertion, and highly specialized gear or spectacular stunts. They are almost always individual instead of team activities and that they often focus on performing tricks or stunts.
While that sounds like a pretty lame definition, there are a few key takeaways here. But seeing as the action sports industry as a whole pretty much sucks when it comes to keeping up with technology on the web I’m not going to automatically accept this as the be all definition.
So my question to you is…. What defines an action sport and who has the final say?
Posted by Cameron on Wednesday, August 8th, 2007 in Industry.