Although actual attendance was down this year, Winter X-Games 13 has set multiple viewing records across its various platforms, including TV, Internet and more. An average of 950,000 people tuned into the each TV showing, with the highest showing receiving almost 1.4 million views. Almost 700,000 videos were viewed on ESPN’s website and each of the big air competitions logged over 100,000 fan votes in less than 10 minutes.
“Once again the Winter X Games delivered the best in action sports to fans worldwide,” said Rick Alessandri, senior vice president, X Games Franchise. “The continued growth across all our multi-media properties is a testament to the passion, athleticism and drama the X Games athletes deliver each event.”
It’d be nice if there was way to measure how many so-called ‘core’ enthusiasts the X-Games is reaching. I know myself and several amigos who normally watched in the past, didn’t really watch any of the events this year. And it seems pretty obvious by how both the ski and snowboard big air comps ended, that the majority of folks voting don’t have much of a clue on what they were actually voting on.
I don’t think ESPN really cares though- the only number that’s important to them is shear volume. Because that’s how they sell their advertising, by the number of eyeballs. So congrats to ESPN and the X-Games for another successful event.
Posted by Cameron on Monday, February 2nd, 2009 in Industry.